Automation of an Online Platform for the HoReCa Segment
SimbirSoft participated in the development and automation of an online platform for a retail chain in the HoReCa segment.
Customer
A retail chain in the HoReCa segment.
Task
Develop a website to attract customers and promote products.
Create a management system for tracking orders, inventory, and reserves.
Automate the ordering and approval processes, including integration with the 1C system.
Solution
After analyzing the client's needs, we decided to:
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Develop a user-friendly website with a recommendation engine and statistics collection.
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Automate the order placement process, significantly reducing processing time.
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Integrate the platform with the 1C system to synchronize key business data.
Result
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Improved customer experience and new customer acquisition.
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Increased average order value thanks to personalized product recommendations.
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Reduced order processing time from 25 to 8 minutes.
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Automated inventory and reserve tracking, reducing the workload for managers.
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Analytics collection to support further platform development.
These improvements helped the client optimize business processes and increase operational efficiency.
Technologies
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Next.js (React)
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GraphQL
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Node.js
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1C