In one week, we created the concept of a simple mobile training system. The app is designed for the 3 million subscribers of fitness blogger Igor Voitenko and a wide range of users as an additional sales channel. Within 10 months, we developed the design and implemented the MVP.

Tasks and Objectives

We needed to "pack" Igor's recorded training system into a mobile app and include additional functions and ways to motivate people to engage in physical activity. In addition, we were tasked with developing the English version of the app.

1 week
of concept creation
11 specialists
in the team

Solution

Together with the customer, we spent a lot of time studying the needs of users and determining the structure of the future application. It is based on a training schedule with video lessons, a nutrition program with video recipes, a diary of achievements and tips on personal development.

We developed the Russian version of the application from scratch: prototypes and screen maps, design, prototypes of the administrator's part, the logic of content arrangement and operation of the app, server and backend parts.

After that, we implemented an additional app in English. It did not copy the Russian version, but was slightly different from it. For example, we provided integration with a tool that analyzes the effectiveness of advertising and promotion, and created a more up-to-date design.

The dedicated team included a project manager, an analyst, a UX/UI designer, iOS, Android, Backend, and DevOps developers, as well as quality assurance (QA) specialists.

We arranged the process based on the iterative SCRUM methodology, regularly held meetings with our partner and demonstrated the performed work and the implemented functions.

Results

  • Flexible application architecture.
  • Using the MVVM pattern and the ReactiveX library. Thanks to this, the application became lightweight and flexibly modifiable, and the immersion of new developers in the project was quite simple.
  • A player with preload, which allows users to view video tutorials as quickly as possible.

We managed to create a product that fully met the business requirements of the customer and the needs of users. In the first month after its publication, the app became widely known:

  • Over 50,000 downloads
  • Over 4,100 ratings and reviews
  • TOP popular apps in the Health & Fitness category

Technologies

iOS, Android

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